I first came to Morocco in the early 1970s, and instantly fell in love with this enigmatic country. I loved the exotic mix of cultures and the geographic extremes of high mountains, Atlantic coastline, sand dunes and snow-covered vistas. Above all I loved the people, their history and the way their colourful culture welcomes the visitor. A short time later I started running adventure holidays to Morocco in an old Land Rover. Now, some thirty-odd years later, I am just as enamoured with Morocco as I ever was.

From this first involvement with Morocco, Discover Ltd was formed to run educational field study trips in France and Morocco. In 1990 Discover bought the ruined Kasbah du Toubkal, and in 1995 it opened its doors.

Being a keen cyclist, I’ve crossed the country on bike from the Mediterranean coast through the Rif Mountains, on to Marrakech and then up into the High Atlas Mountains. From a cyclist’s point of view the magnificent and varied terrain does not get much better.